Please look at http://www.dermapet.com to see our many updates, Protocols including the popular TrizEDTA Bacterial Otitis Protocol (Step 6 in the SEVEN Steps to Treating Ears as described in detail in this Newsletter), the Pruritic Clinical Trial, previous Newsletters and articles. THE NEW BROCHURE IS ON LINE.
Please go to http://www.dermapet.com or call 800-755-4738 for DIRECT sales. We also sell via select distributors such as Burns (http://www.burnsvet.com,) NLS (http://www.nlsanimalhealth.com), MWI (http://www.mwivet.com), Penn Vet, PVP, Merritt, Premier, R. Weinstein (Hawaii), TW Vet Supply, Vet Med Supply and Vetpo. We now can provide you a dominant distributor anywhere you may be in the USA (including Alaska and Hawaii). We are also available in Japan, Thailand, Taiwan, Korea, Hong Kong, Central America and soon in Europe.
We hope to see you at the Midwest meeting in Columbus, OH (Booth # 627), the AAHA in San Antonio (booth # 205), the Penn SCAVMA meeting on Economics on 3/30 in Philadelphia. and/or the AAVD meeting in Norfolk from 4/4-8.
New Products
DentAcetic(tm) Natural Toothgel with Sodium hexametaphosphate. You may ask, "Why vinegar in a dental product? " Please keep in mind that because of the dilute, beneficial acid effects on the teeth and gums, this product is not necessary to use daily nor does it require vigorous brushing.. DentAcetic is the FIRST BRIGHTENER on the pet market, it has a broad range of antimicrobial activity, is an excellent degreaser and non-toxic-especially as compared to chlorhexidine which also has been reported to cause teeth staining as well as miscellaneous tissue reactions. The Sodium hexametaphosphate is to prevent calculus formation. As a side note, this product has been under development and testing for over 2 years with veterinary dentists. BUY 3 CASES (of DentAcetic) AND RECEIVE 4TH FREE.
The MalAcetic Wet Wipes are NOW available as Laser Wipes (conceived of by DANIEL FIELDS of ESC/ Sharplan aka Luxar). They are also in a CLINIC SIZE which will be 33% stronger and 25% larger at 6 by 7 inches in 100 towelette containers. We are taking orders for the Clinic Size MalAcetic Wet Wipes NOW. The Special Introductory price is $13.99 per bottle in boxes of 6. **BUY 5 and get the 6th FREE**
YADA, YADA, YADA
The DermaPet booth at the The NAVC was never busier. We sold products to be hand-carried to China, Brazil, Israel, Peru and various European and other countries. We started tradeshow season with a breakfast with TOM ROGEN and JOHN NICHOLSON of BURNS, our only national distributor. Since the Super Bowl had not been played yet, Tom was flying high.
PAUL PION and the VIN staff of NIKKI, YAEL, JOHN and NATE invited everyone to attend their party on their 10th anniversary. The food, booze and music by a live band kept the crowd going.
TERESE DeMANUELLE lectured on the right way to treat Malassezia dermatitis. JIMMY NOXON and CRAIG GRIFFIN did the ear seminar.
One of the favorite new books was HOSKINS and WHITFORD'S new book on FIRST CHOICE PROTOCOLS with a CD-rom from AVLS at 800-444-3634 (ask for the DermaPet special). I REALLY like their Derm and Ear protocols.
The Penn meeting in Philadelphia had over 750 vets. I enjoyed seeing my classmates, in particular WILLIE McCORMICK (Middleburg) and BOB ZERBE (somewhere in PA). The NEBZYDOWSKI clan (JOE and ANDY) prepared a worthwhile order for themselves and their brother HENRY, my classmate who could not attend due to too many children wanting to go to and be in vet school. Dean ALAN KELLY was quite upbeat at the President's reception and promised to send a note to all teachers for the Class of '03 to encourage no exam during the Penn meetings next year. ED STEPHENSON, formerly of the University of Maryland and VMRVC, manned the Banfield booth. Ed was the first person who notified me of the good news that my daughter Jessica was accepted to vet school. Now at Penn, JESSICA MELMAN (PENN '03) staffed the DermaPet booth so GLORIA and I were able to leave a little early to drive back to DC and catch a before daylight plane to Houston for the SWVC.
It was a treat to meet with NLS supersales reps Sid Trump, Willie Mah and Keith Wacker who were very upbeat on the new DentAcetic gel.
Houston/SWVC
ALAN GARETT (Corpus Christi) joined us (driven there by MARCELANO RIOS, Southwest Vet Supply's #1 sales rep) for an otherwise quiet meeting. We visited with DALE LONSFORD at the President's reception. LOWELL ACKERMAN (Renaissance man) who just penned his 70th book, was our guest at a "Texas Steakhouse" along with MIKE SCRIVEN (VSSI).
Las Vegas/Western States/MGM Grand
This was the first meeting at the enormous MGM. On Sunday, DAVID ROSEN and ROD MIERS (Pharmacia) and KENNY KEITH (Medrx) drove me around a golf course where "our team" won the Vet Economic Golf tournament. When we came back to the hotel to thaw out-it was quite cold-DOUG CATT and I were greeted by JASON GIAMBI (American League MVP) walking through the lobby. Jason, a client of the notorious HENRY RANDAZZO (Palm Desert) referred to me, actually stopped and talked to me and gave Doug an autograph, much to the dismay of one of the trailing entourage.
Of course, ALAN GARETT of http://www.ihatealangarett.com was again with us (for those of you who could not dodge him in Vegas or Houston, he will again be in San Antonio for AAHA). Alan was again a diplomat for goodwill at our booth...in the same ill thought out logic as would Bill Clinton and Jesse Jackson be spokespeople for family values. Lest I forget, thank you Alan for your presence at the DermaPet booth.
The ESPY's made the place even more lively. Alan and I enjoyed meeting Mr. Cub, ERNIE BANKS. Gloria told DICK VITALE ("it's over, BABEEE") that she didn't much like basketball.
LOU and PENNY GOTTHELF (Montgomery, AL), MIKE MARK (my dad's classmate's son/Houston), MIKE BETHARD (Napa, CA), JOHN, NATE and YAEL of (VIN), KEITH POULIOT(Medrx), ALAN MIYAHARA (Honolulu), LARRY TILLEY (VetMedCenter.com), NEAL TAUBER (VCA), GARY ("Karl") LANDSBERG (Toronto) and DEB HOROWITZ (St Louis) all spent significant time with us. . WILLIAM HERNDON (an intern at Penn) showed up at the Penn meeting and Vegas -- either this guy's got major desire and energy to learn or interns have far more time on their hands now then when I was in school. KEITH POULIOT (Medrx) had a gambling experience at the blackjack tables of which legends are made.
JIMMY NOXON and ROD ROSYCHUCK had a very thorough Ear seminar. Used to the doghouse, DermaPet doesn't know how to feel now that we're getting so much favorable mention from speakers. I heard PETER IHRKE mentioned our MalAcetic products several times in his Malassezia talk. And the TrizEDTA and our acetic/boric acid Ear/Skin Cleanser seem to be on everybody's must use list. The DentAcetic tooth and gum gel is supposed to be featured in March's Dental magazine.
MedRx is offering CE doing their EAR Seminars on the road next in Cincinnati on March 4, Houston on March 18 and Chicago on March 25. Be there to hear LOU GOTTHELF teach you the latest, state of the art otology. Ears represent the #1 complaint of pet owners to vets (VPI insurance claims, 2000). Call Kenny Keith at 888-392-1234 to register or find out when one is coming near you.
Malassezia and Bacterial Otitis PROTOCOLS While it is true that the acetic/boric acid products have efficacy against Pseudomonas, they are actually FIRST LINE topical treatment while the TrizEDTA (Step 6) remains the best protocol for treatment after the acetic/boric acid is used using Step 3b or Step 4 (See the Seven Steps to Treating Ears under Protocols at http://www.dermapet.com). BOTH OF THESE PRODUCTS CAN BE USED IF THERE IS A RUPTURED TYMPANUM.
For more details on this look at previous (12/00 and 1/01 Newsletters). We will be focusing on Bacterial Otitis and Step 6 in this Newsletter. The entire text for the Seven Steps to Treat Ears is available at http://www.dermapet.com.
RECENT RESEARCH by Dr. Louis GOTTHELF and SULIMAN GBADAMOSI (Tusk, Micro Dept) indicate that there is no need to wait 15 minutes after instilling TrizEDTA to use antibiotics. In fact, when testing samples that were previously reported as resistant to flouroquinolones (using MICs), eight dilutions of our stock TrizEDTA were required to not inhibit growth. This indicates that the TrizEDTA is bactericidal by itself.
Step 6.
1.Orbafloxin (Dicural/Ft Dodge) Marbofloxin (Xenoquin/Pfizer) or Baytril (Bayer) systemically for at least 21-60 days.
2.Clean with TrizEDTA twice daily.
3.Approximately 15 minutes after each cleaning, instill Baytril in either a TrizEDTA GEMISH (12 ml of TrizEDTA and 50-200 mg of Baytril injectable) or diluted with saline. Some people use aminoglycosides even though they are ototoxic.
4. For the first 14 days, I would use systemic prednisone at 1 mg/kg IF OM is diagnosed. The rationale is to decrease the inflammation, mucous secretion from the mucoperiosteum, pain and viscosity of the exudate in the tympanic cavity.
5.If OM is diagnosed, I would anesthetize and, with visualization, flush the ear with TrizEDTA and directly instill Baytril and NaDex phosphate into the tympanic bulla. If th tympanum is present and OM is suspected then I would do a myringotomy. The location of the myringotomy should be ventral. Maintenance therapy would include biweekly TrizEDTA cleansing longterm. Some people recommend our acetic/boric acid Ear/Skin Cleanser instead since it has activity against Pseudomonas as well as Malassezia.
Remember: Do NOT be misled by various forms of misinformation as to why certain companies do not use boric acid with acetic acid. The reality is that DermaPet holds a patent on this combination.
ZITHROMAX USE IN DOGS AND CATS (See 1/01 Newsletter)
Lou Gotthelf DVM
Author of Small Animal Ear Diseases: An Illustrated Guide by Saunders
SPECIALS
NEW *** BUY THREE cases of DentAcetic and Receive ONE case FREE.
BUY ANY FIVE 16 ounce bottles and/or the NEW CLINIC Size MalAcetic Wet Wipes , NEW 16 ounce MalAcetic Shampoo and Conditioner, or TrizEDTA and get the 6th FREE**** (not including the Ear/Skin Cleanser)
Buy 10 new Laser Wipes and get 2 FREE
Mix and match any of our gallons - Buy 3 get 1 FREE -
Plus Buy 3 cases of any 2 Products and receive a FREE Book, Skin Diseases of Dogs and Cats.
Buy 5 cases of anything and receive the FREE book (one time only) and a FREE Gallon of MalAcetic Shampoo.
JOB OPPORTUNITY
If you are looking to be our rep in Texas (Southwest) or California (West Coast) and do not work for one of our distributors then please contact us.
DermaPet IS the largest veterinary dermatologic company in virtual reality and the fastest growing. Our Newsletter list, now approaching 11,000 is the largest in the industry with another 7,000 posted indirectly and countless more that read it reposted in newsgroups or lists. Those who receive this newsletter and wish to pass it along to colleagues, please do.
And from out good friends at VIN:
"Don't forget to look for DermaPet as a Featured Company on VIN's Industry Partners Site, an electronic exhibit hall providing 6,000 plus VIN members and all online veterinarians, access to current information from over 900 companies, manufacturers and distributors of the products and services they use daily.
| Steven Melman VMD DermaPet Animal Dermatology and Behavior Clinics Potomac, MD 20854 |
dermapet@aol.com http://www.dermapet.com 800-755-4738 fax 301-365-0191 |
8909 Iverleigh Court 
Potomac, Maryland 20854
301-983-8387 800-755-4738 Fax 301-365-0191
E-mail dermapet@aol.com