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January 2004

EICOSADERM Is Now Available In A 32 Ounce Economy Size


Table of Contents

EICOSADERM Is Now Available In A 32 Ounce Economy Size

Geriatric Otology/ Protocol for Otitis Media Excerpt from Geriatrics & Gerontology of the Dog

US Senate Passes the National Veterinary Medical Service Act

European Commission Proposes Issuing Wallet-sized Passports for Dogs, Cats and Ferrets

VOLUME Is Very Important In Ear Treatments

Now Is The Time To Get A FREE DVD and TV In Your Clinic

Yada, Yada, Yada

MEETINGS

MALACETIC OTIC And The EAR/SKIN CLEANSER Are The Same

Territory Managers

SPECIALS

DermaPet Vision Statement

DermaPet Mission Statement


EICOSADERM Is Now Available In A 32 Ounce Economy Size

EICOSADERM is now available in a 32 ounce economy size. Buy 3 get 1 FREE for the Introductory Special (net $18.99/ less than $0.02/10 lb dose). This will afford 960 doses for a 10 pound dog (or 96 for the 100 pound beast), making this much more affordable than the “one major supplier of omega 3 liquid” and generic caps.

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Geriatric Otology/ Protocol for Otitis Media Excerpt from Geriatrics & Gerontology of the Dog

“GERIATRICS & GERONTOLOGY” of the Dog and Cat, 2nd Ed., JOHNNY HOSKINS, published by Elsevier, just came including my chapter “Ear Diseases and Altered Hearing.”

The following is an excerpt from Geriatric Otology/ Protocol for Otitis Media.


1. Systemic antibiotics such as Baytril or Marbofloxin for 21 days. This has been reduced in importance to emphasize topical therapy.

2. Clean with TrizEDTA twice daily

3. Approximately 15 minutes after each cleaning, instill Baytril in either a TrizEDTA gemish (12 ml of TrizEDTA and 50-200 mg of Baytril injectable) or diluted with saline . Some people use aminoglycosides even though they are ototoxic.
Ed note: since writing the chapter, I prefer to combine 2 and 3 by adding 6 ml of LA Baytril (600 mg) to a 4 ounce bottle of TrizEDTA and instilling .5-2ml/bid/each ear.

4. For the first 14 days, I would use systemic prednisone at 1-2 mg/kg if OM is diagnosed. The rationale is to decrease the inflammation and mucous secretion from the mucoperiosteum, pain and viscosity of the exudate in the tympanic cavity.

5. If OM is diagnosed, I would anesthetize and, with visualization, flush the ear with TrizEDTA and directly instill Baytril and NaDex phosphate into the tympanic bulla. If the tympanum is present and OM is suspected then I would do a myringotomy. The location of the myringotomy should be ventral. Maintenance therapy would include biweekly TrizEDTA cleansing longterm.

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US Senate Passes the National Veterinary Medical Service Act

The US Senate passed the National Veterinary Medical Service Act on Nov. 24. Earlier in the month, the House of Representatives unanimously passed the bill, which authorizes the USDA to provide student loan repayments to recent veterinary graduates who agree to work in underserved areas of the country. President Bush signed the bill December 6.

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European Commission Proposes Issuing Wallet-sized Passports for Dogs, Cats and Ferrets

The European Commission proposed issuing wallet-sized passports for dogs, cats and ferrets in an effort to make it easier for pets to travel with their owners in Europe. The owners would be able to use a standardized blue booklet listing vaccinations and certifying that the pet is rabies-free. The passports would identify animals by microchip, tattoo, or an optional photograph. The document would replace the current pet travel papers issued nationally by the 15 EU governments. Veterinarians would be responsible for issuing and detailing each animal's medical history in the passport.

Ed note: I asked United to register my Yorkie, Roxie, to get frequent flyer miles and they snickered thinking it was cute, but, how would she use the benefits? United has bankruptcy logic, what with the majority of their 3 cabin 1st class seats filled with their own pilots doing “business” while the cash paying “business class” passengers can not upgrade to the “pilot cabin.” Maybe some pet loving airline will give passport carrying, microchip wearing (my Roxie is afraid to get a tattoo!) pets a program they deserve.

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VOLUME Is Very Important In Ear Treatments

VOLUME is very important in ear treatments. For the treatment of bacterial otitis, while previous newsletters addressed the “tweaking” of the Gemish (as described in 7 Steps to Ear Therapy, at www.dermapet.com ), it is important to emphasize that .5-2 ml of Gemish/liquid should be applied TWO times daily in each affected ear. This pretty much eliminates all commercial products, which generally come in 7.5 to 15 ml (large) sizes.

When treating Pseudomonas or other bad microbes, the current recommendation is to add 6 ml (600 mg) of Baytril LA (Large Animal injectable) or Marbofloxin 100 mg/ml, if you are in a place where you can get it. If systemic corticosteroids are not used then, for the first 2 weeks, take out 24 ml aliquots and add 8 mg of Dexamethasone Sodium Phosphate (DSP). Then clean the ear twice daily with TrizEDTA and treat with the “DSP Gemish.”

The volume is required to reach the large affected surface area in the external horizontal canal and the tympanic bulla in the middle ear. The importance for large doses of systemic antibiotics on a long term basis has been downplayed (by other experts) to only 21 days (by yours truly); others suggest using even less systemic antibiotics. Topical treatment, on the other hand, could last for months.

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Now Is The Time To Get A FREE DVD and TV In Your Clinic

Now is the time to get a FREE DVD and TV in your clinic. JEFF WERBER is the main vet in a clinic, news oriented, client informational show available right in your waiting room. PetCARE Television Network, the fast growing reception based client education network wants to be in your reception area.

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Yada, Yada, Yada

Colonial Conference, Williamsburg
Williamsburg

It snowed again! In fact, the Williamsburg Chamber of Commerce is considering asking the Lee’s (RALPH, MARTHA and HOWIE) to change their show to Xmas Day so they can be assured of a white Xmas. Lots of people on diets there. RON WHITFORD, my Atkins mentor is down over 40 pounds. Even Martha LEE has lost substantial weight. LOU GOTTHELF made it in late and back to ATLANTA just in time for a Medrx seminar on Sunday! CHUCK MICHAELS manned the booth.

From Down Under, JIM ADAMS of Deltavet, our distributor there, tells me that the Australian Open will be played at the Moonah Links, the site of our golf outing. Speaking of golf, the big golf tournament is 1/17 in Orlando at the Marriott, sponsored by news, magazine and now meeting conglomerate, DVM. In case you didn’t know, they now own the CVC in KC and some magazines including the well read Vet Economics. It’s getting more difficult for small pharmaceutical companies like DermaPet to play those advertisers against each other.

Speaking of geriatrics and hearing loss, I went to a wonderful nostalgic, performance by Simon and Garfunkel in DC which was well attended by the over 40 crowd. You have to be that old to know that “one word” as a career (“Plastics”) from “The Graduate” which this generation presumes has something to do with appearance enhancement.

We are pleased to announce Patent # US 6,610,276 B2 Multi-functional Dental Composition which protects our DentAcetic line. Look for many innovative dental products in the near future.

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MEETINGS

Come visit us at Booth 1208-1210 front and center at the TNAVC in Orlando which will open on January 18. We will also be in CHARLESTON, Jan 30 to Feb 1 for another Ralph Lee show. Of course, we will also be in Las Vegas in February.

MedRx is offering CE with EAR Seminars by LOU GOTTHELF. To see when and where they are coming near you, call 888-392-1234.

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MALACETIC OTIC And The EAR/SKIN CLEANSER Are The Same

MALACETIC OTIC and the EAR/SKIN CLEANSER are one and the same. We have just started using the trade name MalAcetic Otic since we are consolidating the shampoo, conditioner, ear/skin and wet wipes under one registered mark. Except for the label change, the product is otherwise the same.

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Territory Managers

COLIN FERGUSON, formerly of IVD, is our new Midwest rep. He can be reached at 614-539-9176, cferguso@columbus.rr.com. JOYCE HEFLIN, our West Coast TM, is the proud creator of the “Can You Hear Me Now” approach, which is our new company theme. The “old work-horse” CHUCK MICHAELS , PATRICK RAYBURN and PHIL BRUCE continue to ride with distributor reps. All our sales are guided by the capable JACK WHITE jag6410@aol.com or call 866-DERMAPET. For the TM nearest you please email, look at our web site or call us.

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SPECIALS

1st Quarter Special. “Dental Month”

EicosaDerm. BUY 10 and get 2 FREE of the 8 ounce size and Buy 3 get 1 free of our new 32 Ounce Economy size.

DentAcetic. Buy 12 Get 12 FREE

Gallons. Buy 3 and Get 1 FREE.

Call your DermaPet Distributor or 800 755 4738 for ordering information.

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DermaPet Vision Statement
To be recognized as the leader in developing new and innovative, all natural yet highly effective products for the veterinary community.

DermaPet Mission Statement
To contribute to your growth and that of the veterinary industry by providing excellent, unique, innovative all natural yet highly effective products that embrace the pet, veterinarian, and client relationship.

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Check our Protocols, Brochure, MSDS sheets, Newsletter archives and list of Distributors on our web site. Those who receive this newsletter and wish to pass it along to colleagues, please do. Those who wish to be removed from the list please reply "unsubscribe."

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DermaPet IS the largest veterinary dermatological company in "virtual reality"-cyberspace, for those who might otherwise misunderstand the phrase- and the fastest growing. Our Newsletter list, now approaching 18,000, is the largest in the industry with countless more that read it forwarded by colleagues, reposted in newsgroups or lists. Those who receive this newsletter and wish to pass it along to colleagues, please do.

Steve Melman VMD
http://www.dermapet.com
dermapet@aol.com
800-555-4738 US order line
301-983-8387 outside US
301-365-0191 fax

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Archive of Newsletters
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Steven Melman VMD
DermaPet
Animal Dermatology and Behavior Clinics
Potomac, MD 20854
    dermapet@aol.com
http://www.dermapet.com
800-755-4738
fax 301-365-0191

8909 Iverleigh Court Potomac, Maryland 20854
301-983-8387 800-755-4738 Fax 301-365-0191
E-mail dermapet@aol.com

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