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August 2004
Total Ear Canal Ablation
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Table of Contents
ANIMAL ID
AVMA, Philadelphia
WCVD/Vienna Orders
PetCARE Television Network
Territory Managers
SPECIALS
DermaPet Vision Statement
DermaPet Mission Statement
Sometimes our best protocols (using TrizEDTA, of course) to treat Otitis Media
fail and we need to do surgery. The following is from the Carol Foil's
article on Otitis Media at www.dermapet.com.
Total Ear Canal Ablation (TECA) with Bulla Osteotomy This is reserved for end-stage
ear disease when the health and function of the horizontal canal cannot be restored.
It is desirable to avoid this drastic surgery, but in my opinion all dogs with
chronic otitis media (OM) should have this surgery rather than live with the
disease. If we can extrapolate from human experience, OM is a painful condition.
Dogs with unresolved OM are subject to several sources of misery: Pain on opening
their mouths, continuous pain from pressure on the tympanum until it ruptures,
deep infection of the soft tissue of the horizontal canal. This occasionally
results in draining tracts opening on the lateral neck, side of the face. Neurological
consequences are discussed in the article.
Complications of TECA: Should be discussed thoroughly before referral. Hearing
loss-Most dogs with end stage otitis externa have significantly decreased hearing
before surgery, and studies using brain stem auditory evoked responses have
shown that hearing is usually minimally affected by the surgery. The improvement
in quality of life resulting from pain relief far outweighs the significance
of any marginal loss of hearing.
The USDA announced it is holding a series of listening sessions across the country to discuss development, structure, and implementation of a national animal identification program for all livestock and poultry animals. More details about each session will be posted on the APHIS website at http://www.aphis.usda.gov/lpa/issues/nais/nais.html.
Last year, you read right here that we suggested Passports for all domestic
animals...and a frequent flyer card for Roxy, my Yorkie whose picture is in
our ad in DVM Magazine this month. Only, the good people at United didn't get
the humor of it. One pilot gave her wings after a particularly rough flight
where after getting sick and cleaned up in the bathroom she fell into the toilet
and almost fell into someone's Midwestern pasture. I've been making it up to
her ever since.
AVMA, Philadelphia
JACK WHITE, CHUCK MICHAELS and I ran the booth. A special guest appearance from
ROXY, our mascot Yorkie, ran afoul of the law when GLORIA was asked to leave
the trade show hall. Ever so cute Roxie can be viewed in our August DVM magazine
ad.
Our first night we ate at Ralph's Italian with GARY and SUSAN LANDSBERG, DEBORAH HOROWITZ and ILANA REISNER. The real entertainment was on the side where quick-quipping ILANA and former rodeo cowboy Jack sat. At one point, after Jack overheard Ilana was from PENN, asked, in his best Texas drawl, "Yur-at-Penn?" to which Ilana acted confused (thinking Jack said "European") quipped, "No, I'm from the United States." Gary nearly fell out of his chair. And Gary, incoming ACVB President, (and Susan) had been sitting for a long time since they had to drive 9 hours from Toronto to Philadelphia due to weather canceling their flight. Jack just took it in stride.
VLS gave us a plaque awarding us the most informative ad in our class. STEPHEN WHITE, MITCH SONG and ROD ROSYCHUK were on the program that, to DermaPet's liking, included a 1/2 day on Otology. One session by a prominent derm was on "How to clean an ear" and another was on what product to use. I applaud the inclusion of such basic practice and hope people can visit the DermaPet sponsored Otology seminar at the NAVC in Orlando, 2005 to see more of it.
DON KLNGBORG, UC/Davis Assoc Dean for CE was on hand to proudly introduce his son, JOHN KLINGBORG, as the President of the California VMA. RON WHITFORD presented business practices. COLIN BURROWS and GENERAL RICHARD FORD were seen around. The General was seen brunching at the Four Seasons with a former student who must be a spy.
Welcome to Philadelphia, city of brotherly love. Poor CHRIS SCOTT (Dan Scott Co) had his car broken into and lost his booth. Even worse, DRAKE SNEAD of Intervet had some booth material in the car as well.
In support of the use of DENTEES STARS, PETER EMILY, at his dental wet lab at the SEVC in Myrtle Beach, noted that that 38% of dogs were less than 20 pounds and that these tiny pets represent the majority of dental practice. He gave the following explanation.
Once bacteria gets within 1/2 mm of bone in the gingival sulcus you get active
bone resorption which continues until bone density is 1.5-2 mm thick. Continued
bone loss leads to tooth mobility and subsequent tooth loss. The loss of the
bone further reduces the resistance to the advance of bacteria. They then can
be seen to have reduced bone density, which, of course, may lead to further
complications including loss of the tooth. Further, these pets seem to live
longer than their larger counterparts thus having even more disproportional
bone resorption. He further explained that this bone resorption is from a byproduct
of neutrophil metabolism, usually IL-1 and prostaglandins, which are catalytic
to bone. (ed note: Conclusion: Feed your dogs and cats DENTEES to prevent dental
disease.)
WCVD/Vienna Orders
Those of you who are in Europe and want us to bring an order for you to the WCVD, PLEASE make your order as soon as possible.
Please go to our web site to see the DENTEES detail sheet for more information.
DermaPet products are sold only to and by veterinarians.
Now is the time to join the 3,000 veterinary subscribers to PetCARE
Television Network, Inc PTNW, the educational / marketing monthly video
magazine. Look for STACEY ALLYSON (Melman) to be in an upcoming one.
We will be at the WCVD in VIENNA in August and CVC in KANSAS CITY, AUGUST 28-31.
MedRx is offering CE
with EAR Seminars by LOU GOTTHELF on the road next in INDIANNAPOLIS, AUGUST
8, PITTSBURGH, AUGUST 15 and August 29 in NEWARK. Call 888-392-1234 to register
or find out when one is coming near you.
Call 888-392-1234 to register or find out when one is coming near you.
JAY MAIDEN is our TM for the SE US. Jay can be reached at 727-560-2325, jaymaiden@verizonmail.com.
COLIN FERGUSON, formerly of IVD, is our Midwest rep. He can be reached at 614-539-9176, cferguso@columbus.rr.com.
JOYCE HEFLIN is our West Coast TM. The "old work-horse"
CHUCK MICHAELS (NE TM) and PATRICK RAYBURN (SW TM) continue to ride with distributor reps.
All our sales are guided by the capable JACK WHITE jag6410@aol.com or call 866-DERMAPET.
For the TM nearest you please email, look at our web
site or call us.
DenTees - . Buy one box of each size and get a free case of shampoo (except MalAcetic).
3rd Quarter Special
TrizEDTA and MalAcetic Wet Wipes. Buy 10 of the small containers and get 2 FREE. Buy 5 of the big containers and get 1 FREE.
Gallons. Buy 3 and Get 1 FREE.
EicosaDerm is now available in a 32 ounce economy size
Call your DermaPet Distributor or 800 755 4738 for ordering information.
DermaPet Vision Statement
To be recognized as the leader in developing new and innovative, all natural
yet highly effective products for the veterinary community.
DermaPet Mission Statement
To contribute to your growth and that of the veterinary industry by providing
excellent, unique, innovative all natural yet highly effective products that
embrace the pet, veterinarian, and client relationship.
In order to allow our prices to be viewed only by veterinarians, when attempting
to view our prices or order DermaPet products, please use the following:
user name is dermapet ; password is cust1.
Check our Protocols, Brochure, MSDS sheets, Newsletter archives and list of Distributors on our web site. Those who receive this newsletter and wish to pass it along to colleagues, please do. Those who wish to be removed from the list please reply "unsubscribe."
DermaPet IS the largest veterinary dermatological company in "virtual
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and the fastest growing. Our Newsletter list, now approaching 18,000, is the
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Steve Melman VMD
http://www.dermapet.com
dermapet@aol.com
800-555-4738 US order line
301-983-8387 outside US
301-365-0191 fax
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Archive of Newsletters
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| Steven Melman VMD DermaPet Animal Dermatology and Behavior Clinics Potomac, MD 20854 |
dermapet@aol.com http://www.dermapet.com 800-755-4738 fax 301-365-0191 |
8909 Iverleigh Court 
Potomac, Maryland
20854
301-983-8387 800-755-4738 Fax 301-365-0191
E-mail dermapet@aol.com