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August 2005

MalAcetic Otic 8 oz/New TMs Arrive


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Table of Contents

MalAcetic Otic 8 oz/New TMs Arrive

Yada, Yada, Yada

Meetings

Territory Managers

Specials

Feline Ear Mite Video Update

DermaLyte Is The New Name for DermaHypoCs

Bernie Kouma Named As PetCARE TV President

Coming Soon - MalAcetic HC Shampoo, MalAcetic HC Conditioner and MalAcetic HC Wet Wipes


Artcles Available

Lou Gotthelf's Small Animal Ear Diseases

DermaPet Vision Statement

DermaPet Mission Statement


MalAcetic Otic 8 oz/New TMs Arrive

Our flagship product, MalAcetic Otic, is now available in a convenient to use, economical 8 ounce size. Please look at our OTOLOGY ad on our web site
We had a vet call to tell us about using TrizEDTA for calcifying keratitis. It is suggested to add an appropriate antibiotic such as gentocin and gas sterilize. The TrizEDTA will chelate the minerals as well as synergize the antibiotic. I first heard of this from KIRK GELATT.

EICOSACAPS will be the new name for the OFA Caps Plus EZ-C and garlic. This is our omega 3/6 version very similar to DermCaps except we also have the antioxidants (Vitamins E and C) plus zinc and garlic.

We are pleased to announce we have hired two new Territory Managers. MARK JENSEN is now with DermaPet! He can be reached at 602-318-5186 or mjensen716@aol.com. He will handle the Far West S CA, AZ, NV. This will re-unite Mark and Jack White who originally hired Mark as a TM for DVM where many of you knew Mark to be a top perfomer. AL LINGUA, who comes from a family in the veterinary pharmaceutical business, will handle the NE from New Jersey north. Al can be reached at 860-810-7280 or ajlingua@aol.com.

We are proud to announce KlearWax, a potent cerumenolytic, degreasing, dewaxing product containing Dioctyl Sodium Sulfosuccinate (DSS) and Urea Peroxide. DSS emulsifies wax and debris. Urea Peroxide is a foaming agent to break up larger clumps of debris. This product is recommended for in house cleansing to clear away debris enabling better visualization of the otic canal and TM. It is available in a 4 ounce size in an applicator bottle.

KlearWax will be DermaPet's 5th OTOLOGICAL product. They are (1) MalAcetic Otic, (2) MalAcetic Wet Wipes, (3)MalAcetic HC, (4) TrizEDTA and (5)KlearWax. Many people do not realize that DermaPet has global distribution and is now recognized as the market leader in Otology. Plus we have more coming.

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Yada, Yada, Yada

AVMA, Minneapolis

We enjoyed weather ranging from hi-90's when we arrived to low 70's on departure in the Land of Lakes. JACK WHITE, COLIN FERGUSON and YT worked this show along with new TMs MARK JENSEN (Jack's former top salesman while at DVM) and AL LINGUA. JACK and YT had lunch with JIMMY NOXON and his lovely wife as well as TIM NUTTAL (from the other side of the pond). I enjoyed a glass of vino with JEFF WERBER one evening. GARY GOLDSTEIN and YT swapped stories about our octogenarian moms who are pals and told me of big plans he has in dental education at the MINNESOTA vet school. YT was thrilled to lunch with MARTY BECKER and TOM CATANZARO, listening to them talk about their publishing successes. Marty had just completed a book signing for his "Chicken Soup" books.

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Meetings

We will be at HERSHEY for the PVMA 8/12-14 and CVC in KC 8/27-29 and FT WORTH for the TVMA, Sept 22-25.. LOU GOTTHELF and I will be lecturing in BUDAPEST October 11 and 12. That's right, BUDAPEST.

MedRx is offering CE with EAR Seminars by LOU GOTTHELF. They will be in NASHVILLE (8/14), READING (8/21) and MILWAUKEE (9/18).

For more information call 888-392-1234 to find out when one is coming near you.

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Territory Managers

MARK JENSEN is now with DermaPet! He can be reached at 949-606-5210 or mjensen716@aol.com. He will handle the Far West S CA, AZ, NV. Al LINGUA will handle the NE from New Jersey north. Al can be reached at 860-810-7280 or ajlingua@aol.com. KIM CAREY is responsible for the NW from Santa Cruz north. Kim can be reached at k_carey59@hotmail.com or 916-276-3539. JAY MAIDEN is our TM for the SE US. Jay can be reached at 727-560-2325, jaymaiden@verizonmail.com. COLIN FERGUSON is our Midwest rep. He can be reached at 614-539-9176, cferguso@columbus.rr.com. The "old work-horse" CHUCK MICHAELS (MidAtlantic TM) and PATRICK RAYBURN (SW TM) ducks2003@cox.net continue to ride with distributor reps. All our sales are guided by the capable JACK WHITE jag6410@aol.com or call 866-DERMAPE. For the TM nearest you please email, look at our web site or call us.

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Specials

3rd Quarter Summer Saving

Buy any 6 cases and receive 1 case at no charge. Any 12 cases and receive 3 cases at no charge. Least expensive cases are free. (4 ounce MalAcetic Otic may NOT be a part of the special).

The 8 ounce MalAcetic Otic will be out by August 1.

Gallons. Buy 3 and Get 1 FREE.

EicosaDerm is now available in a 32 ounce economy size

Call your DermaPet Distributor or 800 755 4738 for ordering information

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Feline Ear Mite Video Update

Previously, we viewed a feline ear mite video. It is only fitting to report findings from numerous vets that MalAcetic HC is finding a niche in feline otology patients. Reports have varied. Most said they found efficacy in treating Malassezia otitis (including one chronic one in a geriatric) and that there was better tolerance than to previous acidifying ear cleansers. We want to point out that the efficacy of 1% acetic and 1% boric acids on common otic pathogens is not diminished (see Susceptibility of Selected Otitis Externa Pathogens to Individual and Mixtures of Acetic and Boric Acids, Benson CE, Proc 14th AAVD/ACVD meeting, 1998 http://www.dermapet.com/articles/art-05.html). MalAcetic HC was designed for the more sensitive, inflamed, erythematous cases. Original field tests indicated efficacy in that realm. However, nothing speaks louder than reports from practicing vets so PLEASE continue to share your success with your colleagues and us.

Also previously, Lou Gotthelf, whose Small Animal Ear Diseases textbook by Elsevier is one of their Top 5 sellers, has provided us with yet another video (last month was a MYRINGOTOMY) of a case of ear mites in a cat, which has been posted on the home page. I believe this is the first time this common diagnosis has been demonstrated digitally. Let me assure you that the constant motion and size of these vivid ectoparasites will amaze and startle the observer. BE PREPARED!!!

Dr Gotthelf writes: "This is a digital video of ear mites in a cat's ear. Taken with the MedRx Video Vetscope (MedRx, Inc. 1-888-392-1234), this digital movie was made with the computer that comes with the system. Magnification is 23X to the camera."

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DermaLyte Is The New Name for DermaHypoCs

DermaLyte is the new name for DermaHypoCs. DermaLyte is our original hypoallergenic shampoo which contains no animal protein, soap, dyes or fragrances. DermaLyte, available in 8 oz and gallons, is in out new clear bottles with the purple caps.

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Bernie Kouma Named As PetCARE TV President

PetCARE TV has named BERNIE KOUMA as president and announced two new Veterinary Advisory Board Members: TOM CATANZARO JAN BELLOWS. In addition to its popular sponsored Reception Room Client Education System, PetCARE TV has introduced the Welcome Home Your New Friend DVD. This DVD for new pet owners is actually a "pet owners manual" that deals with early behavior problems, the importance of completing the entire series of initial immunizations, as well as "partnering" with their veterinarian for the benefit of their new pet. For a FREE sample of both DVDs e-mail Melody at mjurgens@petcaretv.com.

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Coming Soon - MalAcetic HC Shampoo, MalAcetic HC Conditioner and MalAcetic HC Wet Wipes

The Conditioner is a leave-on, dry-on product. All MalAcetic HC products retain their antimicrobial efficacy (See New Treatment of Malassezia Otitis, Gotthelf, Vet Forum, 7/97; Efficacy of an Acetic Acid/Boric Acid Ear Cleaning Solution for Treatment and Prophylaxis of Malassezia sp. Otitis Externa Aust Vet Pract 34[2]:79-82 Jun'04 and Susceptibility of Selected Otitis Externa Pathogens to Individual and Mixtures of Acetic and Boric Acids, Benson CE, Proc 14th AAVD/ACVD meeting, 1998).

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Artcles Available

I invite you to read all of the above articles at our web site. In particular, note that MalAcetic is 87% and 88% effective against Malassezia and, at .5% MalAcetic is effective against Staphylococcus while at 1% is effective against Pseudomonas. Note: that the 2% strength provided by our MalAcetic Otic and the rest of the MalAcetic line is what you have been relying upon. Now, for those sensitive, inflamed, pruritic or erythematous cases, you can use a gentler product with hydrocortisone.

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Lou Gotthelf's Small Animal Ear Diseases

Lou Gotthelf's Small Animal Ear Diseases 2nd Ed is out. There is a chapter by YT as well as many others. At $59.95 this is a great deal considering all the color photos and the fact that ears represent up to 20% of your business.

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DermaPet Vision Statement
To be recognized as the leader in developing new and innovative, all natural yet highly effective products for the veterinary community.

DermaPet Mission Statement
To contribute to your growth and that of the veterinary industry by providing excellent, unique, innovative all natural yet highly effective products that embrace the pet, veterinarian, and client relationship.

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DermaPet IS the largest veterinary dermatological company in "virtual reality"-cyberspace, for those who might otherwise misunderstand the phrase- and the fastest growing. Our Newsletter list, now approaching 18,000, is the largest in the industry with countless more that read it forwarded by colleagues, reposted in newsgroups or lists. Those who receive this newsletter and wish to pass it along to colleagues, please do.

Steve Melman VMD
http://www.dermapet.com
dermapet@aol.com
800-555-4738 US order line
301-983-8387 outside US
301-365-0191 fax

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Archive of Newsletters
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Steven Melman VMD
DermaPet
Animal Dermatology and Behavior Clinics
Potomac, MD 20854
    dermapet@aol.com
http://www.dermapet.com
800-755-4738
fax 301-365-0191

8909 Iverleigh Court Potomac, Maryland 20854
301-983-8387 800-755-4738 Fax 301-365-0191
E-mail dermapet@aol.com

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