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May 2006
Bacterial Otitis Protocol/ Service Award
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Table of Contents
Bacterial Otitis Protocol/ Service Award
Dentees Continues To Show A Substantial Increase In Market Share
PetCARE TV Announces Two New Sponsors
DermaLyte Is the New Name for DermaHypoCs
Release of MalAcetic HC Shampoo, MalAcetic HC Conditioner and MalAcetic HC Wet Wipes
Lou Gotthelf's Small Animal Ear Diseases
Bacterial Otitis Protocol/ Service Award
Protocol for Bacterial Otitis The following Treatment Plan is a modification
of one in the DermaPet folder on VIN or at www.dermapet.com.
1. If there is skin infection or while using high dose corticosteroids, use
Marbofloxin or Baytril systemically for about 21 days. This is a substantial
reduction in previous thinking since most experts now believe systemic antibiotics
do not reach high enough levels in the middle ear
2. Add a TrizEDTA gemish to fill up the ear canals twice daily. To make a TrizEDTA gemish add 6-12 ml (recent thinking is to make a 10 mg/ml solution) of 100 mg/ml antibiotics (Marbofloxin, Baytril LA, amikacin, gentamycin—the latter two are aminoglycosides which are known to be ototoxic).
3. For the first 14 days, I would use systemic prednisone at 1 mg/kg IF OM is diagnosed. The rationale is to decrease the inflammation, mucous secretion from the mucoperiosteum, pain and viscosity of the exudate in the tympanic cavity.
4. If OM is diagnosed, I would anesthetize and with visualization flush the ear with TrizEDTA and directly instill Baytril and NaDex phosphate into the tympanum. If the tympanum is present and OM is suspected then I would do a myringotomy. How to do a myringotomy has been previously discussed and is available at the web site. The location of the myringotomy should be ventral.
In Rancho Mirage, CA on April 25, DermaPet received the 2005 OUTSTANDING CUSTOMER SERVICE & ORDER FULFILLMENT AWARD from the AVDA, American Veterinary Distributors Association at their annual meeting. Coming from the AVDA, the trade association who represents the distributors who ship the products used by veterinary hospitals, this is quite an honor. We may be one of the smallest companies but we try hard to deliver the best products as quickly as possible and respond to the needs of the market. This is the 2nd award of this type that we received this year. JACK WHITE, who attended the meeting, was pleasantly surprised to receive this honor. This is especially an honor for our inside staff of CHRIS VON STEIN and DAVE BROWN who work on this every day and who help DermaPet bring new meaning to the letters ‘QSD’…Quality, Service and Dedication.
Have a vet meeting in Baltimore and people will come. While the meeting may still have something to prove, the restaurants (from Little Italy, to the Inner Harbor and Fell’s Point) in Baltimore sure are outstanding. The exhibit hall was busy on Saturday and Sunday early, at least during the breaks. There were top internationally known speakers on a diverse and comprehensive program.
GLENN TAYLOR and DREW brought some friends and were entertained lavishly by CHUCK MICHAELS. JACK WHITE, Chuck and YT joined PETER EMILY for a fine meal in Little Italy. DAN NEGOLA, JIMMY BURNS, LEW COOPER, RICHARD WEITZMAN and CANDACE ASHLEY were but a few of the vets who attended.
Palm Springs,Derm Meeting
The industry finally found Palm Springs, which celebrates excellent weather and low rates during the shoulder season of April. JACK and YT ‘worked’ this show, which was mainly social for exhibitors except for two half hour breaks at 1030 and 330. First dog, ROXY, also worked this show. While the off the beaten track exhibit hall may have been quiet, most relationships were renewed at the many parties, in the lobby or just hanging around the hotel. Between Hill’s opening party and dinner we shared some wine (including a magnum of Insignia) with a few old friends including the “Dean of Vet Dermatology”, RICHARD HALLIWELL. LOU GOTTHELF and YT played not-so-notable golf on Thursday and Friday after working the morning breaks.
We ran into SHEA MARTIN (Maui) as we were arriving on Thursday nite, which was the PALM SPRINGS Street fair where PHIL ROUDEBUSH, JIMMY NOXON and ROD ROSYCHUK were seen enjoying themselves. Friday nite was an excellent outdoor party sponsored by Royal Canin at a local zoo/animal habitat called the Living Desert. I visited with THIERRY OLIVRY and wife BARB ATLEE on the tram there and talked with PETER IHRKE, KAREN CAMPBELL and CAROL FOIL. Canadians JAN HALL and STEVE WAISGLASS talked about the past and future derm programs to which I suggested Steve’s partner and Behavior guru, GARY LANDSBERG. CHRISTINE SWINNEN (Belgium), CLAUDIA NETT (Switzerland), KERSTIN BERGLAND (Sweden) and RALPH MUELLER (Germany) were part of a large European contingent.
Saturday nite was the farewell event sponsored by Bayer by the pool at the Wyndham where I sat with CHARLES CHEN and talked about the upcoming ASIAN VET DERMATOLOGY meeting in BEIJING. PHILLIPE MOREAU talked about the upcoming Southern European Veterinary Conference in Barcelona next year.
Pam Springs AGAIN, AVDA
JACK WHITE attended this event where almost all distributors and most pharmaceutical
companies attended. As previously noted, we received the OUTSTANDING CUSTOMER
SERVICE & ORDER FULFILLMENT AWARD. YT entertained RICH SHAVELSON (Vetoquinol),
BOB ZEIDE (PCI) and CHRIS GLASSER (FocusTechnology) for a round of golf at Toscana
CC. Methinks Rich should take a camel instead of a cart next time since he spent
so much time in the sand.
Dentees Continues To Show A Substantial Increase In Market Share
DENTEES continues to show a substantial increase in market share, of late. We suspect this, in part, may be due to all the press Greenies, who were recently bought by Mars, is receiving. In fact, JAN BELLOWS delivered us the good news that at least one other dental colleague, who is not known to endorse products, has written on the internet that he has switched his dogs to DenTees. DENTEES are a softer, gentler, more digestible version with acetic acid, HMP for the teeth and gum health, and odofactants for the breath. The term odofactant, coined by PETER EMILY, refers to the addition of grapefruit seed extract to neutralize stomach odors thus helping bad breath. DenTees were made under the careful watch of PETER EMILY and BOB WIGGS.
MALACETIC Otic AP is a gentler version of MalAcetic Otic. In those rare cases where a pet may react you can now try MalAcetic AP and/or back off from all topicals, and/or try a corticosteroid systemically first and/or dilute the MalAcetic Otic.
TrizEDTA and TrizEDTA Plus are truly Aqueous products with virtually no propylene glycol or any other surfactants or preservatives. These are stable (3 year shelf life) and effective products with decades of R&D proving their efficacy. See our discussion with WOOLEY in the April 06 newsletter.
PetCARE TV Announces Two New Sponsors
PetCARE TV announces two new sponsors, Merial and Pet’s Best Insurance,
for their monthly client education DVDs being viewed by over 4 million pet owners
monthly. Go to http://www.petcaretv.com
for more information.
I will be lecturing on Otology in DUSSELDORF, GERMANY on MAY 20. For more information contact Dr. Rainer Krauß krauss@tierklinikduesseldorf.de.
At long last, there is a break from trade show season.
MedRx http://www.medrx-usa.com http://www.medrx-usa.com is offering CE with EAR Seminars by LOU GOTTHELF in DENVER on May 7, DETROIT on May 21, MINNEAPOLIS on June 4 and AUSTIN on June 11. For more information call 888-392-1234 or visit their web site to find out when one is coming near you.
MedRx is offering CE
with EAR Seminars by LOU GOTTHELF in DENVER on May 7, DETROIT on May 21, MINNEAPOLIS
on June 4 and AUSTIN on June 11. For more information call 888-392-1234 or visit
their web site to find out when one is coming near you.
Introducing HARRY STEGAL who will handle the Mid Atlantic States (NC, SC, GA, VA and others). Harry resides in Charlotte and can be reached at 704-577-3830, oasisallstars@carolina.rr.com .
ROB CONN handles the West Coast. Rob can be reached at 818.585.0632 (Cell) or rob.DermaPet@adelphia.net.
Al LINGUA is in the NE from New Jersey north. Al can be reached at 860-810-7280 or ajlingua@aol.com.
KIM CAREY is responsible for the West Coast Kim can be reached at k_carey59@hotmail.com or 916-276-3539.
JAY MAIDEN is our TM for the SE US. Jay can be reached at 727-560-2325 or jaymaiden@verizonmail.com.
The "old work-horse" CHUCK MICHAELS (MidAtlantic TM) and PATRICK RAYBURN (SW TM) ducks2003@cox.net continue to ride with distributor reps.
All our sales are guided by the capable JACK WHITE jag6410@aol.com or call 866-DERMAPET. For the TM nearest you please email, look at our web site or call us.
2nd Quarter Specials
MalAcetic Otic, TrizEDTA 16 ounce size ONLY, BUY 5 Get 1 FREE
TrizEDTA Plus and KlearWax BUY 9 Get 3 FREE
MalAcetic HC Buy 10 Get 2 FREE
DenTees Chews or Stars - Special EXTENDED
Buy 10 and get 2 free.
Gallons. Buy 3 and Get 1 FREE.
EicosaDerm is now available in a 32 ounce economy size
Call your DermaPet Distributor or 800 755 4738 for ordering information.
DermaLyte Is the New Name for DermaHypoCs
DermaLyte is the new name for DermaHypoCs.
DermaLyte is our original hypoallergenic shampoo which contains no animal protein,
soap, dyes or fragrances. DermaLyte, available in 8 oz and gallons, is in our
new clear bottles with the purple caps.
Release of MalAcetic HC Shampoo, MalAcetic HC Conditioner and MalAcetic HC Wet Wipes
Coming soon, we will release MalAcetic HC Shampoo, MalAcetic HC Conditioner and MalAcetic HC Wet Wipes. The Conditioner is a leave-on, dry-on product. All MalAcetic HC products retain their antimicrobial efficacy (See New Treatment of Malassezia Otitis, Gotthelf, Vet Forum, 7/97; Efficacy of an Acetic Acid/Boric Acid Ear Cleaning Solution for Treatment and Prophylaxis of Malassezia sp. Otitis Externa Aust Vet Pract 34[2]:79-82 Jun'04 (PDF) and Susceptibility of Selected Otitis Externa Pathogens to Individual and Mixtures of Acetic and Boric Acids, Benson CE, Proc 14th AAVD/ACVD meeting, 1998).
Lou Gotthelf's Small Animal Ear Diseases
Lou Gotthelf's Small Animal Ear Diseases 2nd Ed is out. There is a chapter by YT as well as many others. At $64.95 this is a great deal considering all the color photos and the fact that ears represent up to 20% of your business.
For an interactive collection of online postcards on veterinary equipment,
products, and services visit VetDEK at http://www.vetdek.com/
DermaPet Vision Statement
To be recognized as the leader in developing new and innovative, all natural
yet highly effective products for the veterinary community.
DermaPet Mission Statement
To contribute to your growth and that of the veterinary industry by providing
excellent, unique, innovative all natural yet highly effective products that
embrace the pet, veterinarian, and client relationship.
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Steve Melman VMD
http://www.dermapet.com
dermapet@aol.com
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| Steven Melman VMD DermaPet Animal Dermatology and Behavior Clinics Potomac, MD 20854 |
dermapet@aol.com http://www.dermapet.com 800-755-4738 fax 301-365-0191 |
8909 Iverleigh Court 
Potomac, Maryland
20854
301-983-8387 800-755-4738 Fax 301-365-0191
E-mail dermapet@aol.com