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September 2006

DermaBensS fills need 4 BO Benzoyl Peroxide/Sulfur


DermaPet will NEVER send an attachment. Although we are relatively sure we are not infected right now, realistic experience tells us to err on the side of caution, so do not open an email from dermapet@aol.com if there is an attachment.


Table of Contents

DermaBensS fills need 4 BO Benzoyl Peroxide/Sulfur

Yada, Yada

Meetings

Territory Managers

Specials

Dentees Continues Increase In Market Share

Lou Gotthelf's Small Animal Ear Diseases

New PetCARE DVD

DermaPet Vision Statement

DermaPet Mission Statement


DermaBensS fills need 4 BO Benzoyl Peroxide/Sulfur

Skip ONE month in over close to 15 years and you find out how many people expect a monthly newsletter! We just decided to let the 15th Anniversary celebration last a little longer and skipped August.

We discovered a “mistake” in our Compendium listing for DermaBenSs which contains 2.5% BENZOYL PEROXIDE, 1% SULFUR and 1% Salicylic acids. It is the only benzoyl peroxide product containing both sulfur and salicylic acids on the market. Demand for this product has been increasing since a similar product without salicylic acid went on backorder. For the correct listing go to Compendium Listing.

We are introducing the MalAcetic HC Wipes to market by placing them on the current quarter special. These wipes are particularly useful to treat skin fold problems, especially in inflamed areas. The most common of these include breed predispositions such as bulldogs, most spaniels, Bassett’s, Shar pei as well as vulvar, facial, eye, chin, lip and tail folds. Cats with eosinophilic granuloma complex, particularly the eosinophilic ulcer and dogs with “hot spots” aka ‘pyotraumatic dermatitis’ do well on these since they have both antimicrobial as well as anti-inflammatory effects.

Reports are in that TrizEDTA Plus is enjoying growing support as a flushing agent for tracheal washes as well bacterial rhinitis. Experts are adding 1000-1200 mg of aminoglycosides such as amikacin or gentocin to the 4-ounce bottle before flushing. See Antibiotic-tromethamine-EDTA lavage for the treatment of bacterial rhinitis in a dog. | Wooley RE Berman AP | Shotts EB Jr | J Am Vet Med Assoc | 1979 Oct 15 | v. 175 | (8) | p.817-8. Others are using the same mix as a bladder flush for FUS and other resistant cystitis cases.

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Yada, Yada

AVMA Honolulu

What happened at AVMA will stay in Honolulu…unless I saw it happen. JACK WHITE and YT actually worked the booth every day. The scene at the meeting was PG with lots of families. JEFF WERBER (LA) came by with wife and daughter, NAVC was represented by COLIN BURROWS with help from SHANNON CLYATT. Then there was the nightlife at Duke’s Canoe Club led by DAN SCOTT and son CHRIS. Classmates HAROLD ALTERMAN (VA) and RICH CARNEVALE (DC-Rich was showing off his new wife) seemed to be enjoying themselves as did Maryland neighbor NORM ROSKIN. LOU GOTTHLEF’S right-hand man, WINSTON PIRTLE (Montgomery, AL) needed convincing to go back home to work. One evening, on the serene, moonlit beach outside of Duke’s, DAVE HOWARD (Paralabel) was seen swimming under the stars. When not working, our neighbors in the adjacent booth (Sonntec), ANGUS and STEFAN SCANLAN, played while dad, DENNIS rested. GARY LANDSBERG and SUSAN HORWITZ, there for the annual meeting, led the behaviorists.

INDUSTRY SUMMIT, Portland, Oregon
“A RISING TIDE RAISES ALL SHIPS”

JACK W and YT traveled to Portland for a much-desired invite to a summit of leaders in the veterinary industry, hosted by a very organized BANFIELD team. Leaders from virtually every major veterinary pharmaceutical, dog food, distribution, media and equipment company as well as many veterinary schools attended including JIM CLEARY (MWI), FRANK MARS (Mars), JOERG OHLE (Bayer), LAWRENCE HEIDER (AAVMC), JIM NAVE (past pres AVMA), STEVEN CRANE (WVC), BRUCE LITTLE (AVMA), ART ANTIN (VCA), TOM ZERZAN (Merial), ROBERT DIMARZO (Pfizer) and KEVIN VASQUEZ (Butler), Adrian Bayley (NA Compendiums) just to name a few. SCOTT CAMPBELL, who coined the theme of the meeting, “A rising tide raises all ships”, greeted us. JOHN PAYNE, who challenged the audience to help form a NATIONAL VETERINARY MARKETING CALENDAR, ably guided the meeting. Excellent studies on client and veterinary needs and attitudes including the Task Force for the Pet Owner Price Sensitivity and Attitude Study were reported. HUGH LEWIS, former Dean at Purdue and, more importantly, my teacher at Penn, displayed DataSavant, which is the largest data base of veterinary medical records and information in the profession and Banfield's source for evidence based medical decisions. U.S. SENATOR RON WYDEN dedicated the progressive, impressive, enormous new Banfield building where we toured and dined. The next night there was an auction/award banquet where industry giant Pfizer won this year’s version of the Award for Clinical Advancement, which DermaPet proudly won last year. The Bruce W. Little Future Vet Scholarship at Kansas State was funded with a $20,000 scholarship in honor of the outgoing AVMA Executive VP/Director. Over $300,000 was raised by the Banfield Charitable Trust to help Pets whose families can't afford preventative care. If you listened closely, you could hear the deals that will happen in the near future in veterinary medicine.

Coincidentally, LOU GOTTHELF was lecturing in Portland for MedRx the same weekend as the Summit. Lou flew in early and YT stayed late to enjoy the delightful weather for a round of mediocre golf (our best efforts!) and seafood feast at Jake’s.

Look for our postcard this month from vetdek.com.

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Meetings

We will be at the SWVS in Ft Worth, Sept 21-24 and the ACVC in Atlantic City on October 17-19 as well as many regional and state meetings. I will be lecturing on Otology in SEOUL on October 22, in WUHAN at the CHINA Small Animal Veterinary Association (CSAVA) annual meeting on October 29 then BEIJING on October 31.

MedRx is offering CE with EAR Seminars by LOU GOTTHELF. For more information call 888-392-1234 or visit their web site to find out when one is coming near you.

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Territory Managers

Introducing Dottie Asmussen, who will handle the Midwest. Dottie lives in Hannibal, MO and can be reached at dottie.asmussen@gmail.com or 573-406-8616.

HARRY STEGALL has the Mid Atlantic States (NC, SC, GA, VA and others). Harry resides in Charlotte and can be reached at 704-577-3830, or dermapet@carolina.rr.com .

ROB CONN handles the southern region of the West Coast. Rob can be reached at 818.585.0632 (Cell) or rob.DermaPet@adelphia.net

Al LINGUA is in the NE from New Jersey north. Al can be reached at 860-810-7280 or ajlingua@aol.com.

KIM CAREY is responsible for the North West Coast Kim can be reached at k_carey59@hotmail.com or 916-276-3539.

JAY MAIDEN is our TM for the SE US (FL MS, AL, TN, KY) . Jay can be reached at 727-560-2325 or jaymaiden@verizonmail.com .

The "old work-horse" CHUCK MICHAELS fencepostcharlie@yahoo.com or 240-447-7248. (Middle eastern US/PA, Ohio, MI, IND, WV etc) and

PATRICK RAYBURN (SW TM) ducks2003@cox.net or 817-559-7878, continue to ride with distributor reps.

All our sales are guided by the capable JACK WHITE jag6410@aol.com or call 866-3376 or 866-DERMAPET. For the TM nearest you please email, look at our web site or call us.

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Specials

3rd Quarter 15th ANNIVERSARY SALE

We have never had a bigger, more wide ranging sale. Visit 3rd Quarter Specials for the details.

Call your DermaPet Distributor or 800 755 4738 for ordering information.

15 years ago, DermaPet was conceived with what is now DermaLyte Shampoo and with a spray-on, leave-on conditioner that has now been improved to DermAllay Conditioner. We started as a hard-working, service oriented company that looked to use natural products to cure ever-day derm problems and stayed the course. Private labels supported us for the first 6 years until we became profitable, mainly from our MalAcetic line. We now have a vast array of products in the derm, nutraceutical and dental disciplines in multiple labels sold worldwide. We are known as experts in manufacturing quality products and understanding vet’s needs from the trenches. CHRIS VON STEIN , our COO, has won two awards in the last year for Service and Fulfillment; under his leadership we have avoided all but short back-orders. DAVE BROWN, our CFO, keeps our numbers on track. Industry veteran, JACK WHITE, VP SALES, has built and operates the sales force, maintains distributor relations and guides us with his vast industry experience. Please join us in celebrating our 15th Anniversary this quarter.

While we have just released LIMEPLUS DIP, the industry standard for topical treatment of dermatophytosis, we continue to do research on our MalAcetic line. You will find an expanded version of articles on our web site Our most recent additions are our articles on Dermatophytosis.

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Dentees Continues Increase In Market Share

DENTEES continues to show a substantial increase in market share, of late. We suspect this, in part, may be due to all the press Greenies, who were recently bought by Mars, is receiving. DENTEES are a softer, gentler, more digestible version with acetic acid, HMP for the teeth and gum health, and odofactants for the breath. The term odofactant was coined by PETER EMILY.

MALACETIC Otic AP is a gentler version of MalAcetic Otic. In those rare cases where a pet may react you can now try MalAcetic AP and/or back off from all topicals, and/or try a corticosteroid systemically first and/or dilute the MalAcetic Otic. MALACETIC AP WIPES are now available.

TrizEDTA and TrizEDTA Plus are truly Aqueous products with virtually no propylene glycol or any other surfactants or preservatives. These are stable (3 year shelf life) and effective products with decades of R&D proving their efficacy. See our discussion with WOOLEY in the April 06 newsletter.

We have been advised that the Mandalay Bay and The Hotel in Las Vegas have a severe room shortage for Sunday, February 18. In fact, there are no rooms available that night due to the NBA All Star game. My advice is to book your rooms NOW at the Four Seasons and other nearby hotels while you can get them.

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Lou Gotthelf's Small Animal Ear Diseases

Lou Gotthelf's Small Animal Ear Diseases 2nd Ed is out. There is a chapter by YT as well as many others. At $64.95 this is a great deal considering all the color photos and the fact that ears represent up to 20% of your business.

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New PetCARE DVD

PetCARE TV Network is introducing an updated, inexpensive version of its DVD for new pet owners, to be included with "new pet" starter kits, titled "Welcome Home Your New Friend". The objective of the DVD is to educate new pet owners about the behavioral challenges they will likely face with their new pet and the importance of "partnering" with their veterinarian. Contact them at info@petcaretv.com .

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DermaPet Vision Statement
To be recognized as the leader in developing new and innovative, all natural yet highly effective products for the veterinary community.

DermaPet Mission Statement
To contribute to your growth and that of the veterinary industry by providing excellent, unique, innovative all natural yet highly effective products that embrace the pet, veterinarian, and client relationship.

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In order to allow our prices to be viewed only by veterinarians, when attempting to view our prices or order DermaPet products, please use the following:
user name is dermapet ; password is cust1.

Check our Protocols, Brochure, MSDS sheets, Newsletter archives and list of Distributors on our web site. Those who receive this newsletter and wish to pass it along to colleagues, please do. Those who wish to be removed from the list please reply "unsubscribe."

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DermaPet IS the largest veterinary dermatological company in "virtual reality"-cyberspace, for those who might otherwise misunderstand the phrase- and the fastest growing. Our Newsletter list, now approaching 18,000, is the largest in the industry with countless more that read it forwarded by colleagues, reposted in newsgroups or lists. Those who receive this newsletter and wish to pass it along to colleagues, please do.

Steve Melman VMD
http://www.dermapet.com
dermapet@aol.com
800-555-4738 US order line
301-983-8387 outside US
301-365-0191 fax

Those who want to be off our list may reply and ask to be removed. Please send us new email addresses if yours changes or of a colleague who may want to receive this Newsletter.

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Archive of Newsletters
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Steven Melman VMD
DermaPet
Animal Dermatology and Behavior Clinics
Potomac, MD 20854
    dermapet@aol.com
http://www.dermapet.com
800-755-4738
fax 301-365-0191

8909 Iverleigh Court Potomac, Maryland 20854
301-983-8387 800-755-4738 Fax 301-365-0191
E-mail dermapet@aol.com

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